Nexstar Broadcasting Group announced the launch of its environmentally friendly “nexstarGREEN” initiative. Employees in each of the companies 29 markets have adopted a specific eco-sensitive project. Today their collective efforts are making a big difference.
Electronic recycling drives in both Springfield, Missouri and Altoona, PA have set all-time records. In Springfield, more than a thousand people responded with 14 tons of electronics. Hundreds of computers, monitors and TV sets will now be recycled instead of being dumped in landfills. Springfield’s Computer Recycling Center says this is the largest response in company history.
In Altoona, community response and participation was also overwhelming. In addition to electronics, the recycling drive in Blair County also included home appliances. Organizers say it was the best response they’d ever seen.
In San Angelo, TX and Hagerstown, MD it was all about recycling paper. In both cities paper was collected, shredded and is now destined to be recycled. Because of these efforts thousands of pounds of paper will find a new and useful second life.
In Little Rock, Nexstar employees took matters into their own hands. They adopted 8 blocks of a downtown street and will regularly work to keep it litter-free. They think the best way to be good stewards of the environment is to lead by example.
nexstarGREEN isn’t limited to individual community projects. The green message will also be delivered through weekly-televised environmental reports. Additionally, a dedicated “green page” has been launched on each market’s interactive web portal. These web sites showcase locally produced content, list available resources and offer links to other useful sites.