PALM BEACH, FLA. — One of broadcast television’s biggest revenue challenges is its core advertising trends. In non-political years, the results are wobbly enough, nevermind a two-year pandemic and its resulting supply chain woes and a war involving Russia.
For some companies, retransmission consent revenue growth has outpaced core ad sales growth. What’s a over-the-air TV station owner to do?
Look no further than ATSC 3.0, says Nexstar Media Group‘s founder, chairman and CEO.
