Ten years ago, the then-owner of KRON-4 in San Francisco, Young Broadcasting, declared bankruptcy nine years after buying what had been the market’s NBC affiliate. The loss of network programming and shift to a news-focused independent station proved unsuccessful for Young.
Today, it continues a ratings comeback that started in 2017, thanks to new initiatives fueled by its current owner, Nexstar Media Group.
Now, Nexstar is taking on Entercom‘s KCBS-AM, the San Francisco Chronicle and the Bay Area’s other TV news sources with the launch of “a revolutionary local news and streaming video subscription service.”
Yes, Nexstar wants people to pay for the news, just as newspaper subscribers do.