Nexstar Localizing its Digital Efforts


Nexstar Broadcasting GroupTelevision group Nexstar Broadcasting has its own digital agency – Tactive Digital – and it is making it easy for clients to use by putting it into offices in 18 markets. The service assists with clients of any size with their digital marketing efforts.

The service addresses a full range of digital tactics, including mobile, video targeting, social media, search engine optimization, web design and more.

“Digital marketing and advertising is critical to a business’ ability to target and engage consumers,” said Tom O’Brien, Nexstar Executive Vice President, Digital Media and Chief Revenue Officer. “Tactive Digital’s suite of multi-platform marketing services and digital product offerings give local and regional businesses access to the same digital tools big-brand advertisers employ to reach consumers, influence their purchase decisions and drive results. Tactive’s dedicated team of experienced digital marketing professionals will work with local and regional clients to develop innovative solutions to solve their marketing challenges and help maximize their return on marketing investments.”

Jason Gould, General Manager, Nexstar Digital said, “Regional presence is important to our customers’ success. Our existing and potential clients can rely on our proven expertise, technology innovation, and our array of digital media and marketing services to optimize their multi-platform digital marketing campaigns to create revenue opportunities for their businesses. Tactive Digital’s regional expansion will greatly improve our engagement with our customers and partners across the United States.”

Tactive Digital’s initial service rollout will occur in: Hagerstown, MD/Washington, DC; Salt Lake City, UT; Las Vegas, NV; Jacksonville, FL; Memphis / Jackson, TN; Fresno, CA; Wilkes-Barre / Scranton, PA; Little Rock, AR; Green Bay, WI; Springfield, MO; Rochester, NY; Syracuse, NY; Champaign, IL; Fayetteville, AR; Evansville, IN; Peoria / Bloomington, IL; Lubbock, TX; and Wichita Falls, TX.

Partners in the venture include Guarantee Digital, LAKANA and Yashi.