Nexstar Broadcasting Group announced it expanded its national sales agreement with Katz Television Group to include the representation of 26 additional stations in 13 markets, including the newly acquired Jacksonville, Florida CW affiliate, WCWJ-TV. The agreement is effective May 1, 2009 and follows the initial transfer by Nexstar of 22 stations in 14 markets to Katz Television in 2008.
Nexstar CEO Perry Sook commented, “We are expanding our relationship with Katz Television based on their performance with the 22 stations which were transferred to their representation last year. By having all of our stations aligned with Katz’ sales, research and programming capabilities we see the potential for greater sales synergies across the Nexstar station portfolio.”
Moving to Katz Television are the company’s stations in Abilene/Sweetwater, Amarillo, Lubbock, San Angelo, Wichita Falls, Beaumont/Port Arthur and Odessa/Midland, Texas; Lawton, Oklahoma; Billings/Hardin, Montana; Dothan, Alabama; Joplin, Missouri; Pittsburg, Kansas; Utica, New York and Jacksonville, Florida.