Long Tall Sally: Nexstar Ups Sales Pro To C-Suite Role

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DALLAS — The man who has spent the last six years as a SVP/Regional Manager in the C-Suite of one of America’s biggest broadcast TV companies has just been promoted to EVP/Sales. man who has spent the last six years as a SVP/Regional Manager in the C-Suite of one of America’s biggest broadcast TV companies has just been promoted to EVP/Sales.


Now serving in the newly created role at Nexstar Broadcasting is Bill Sally. He takes a position parent Nexstar Media Group says reflects the company’s “expanding scale and focus on advancing sales leadership across the operations to optimize revenue generation.”

When will Sally slide up to the Irving, Tex.-based role? Once Nexstar closes on its merger with Tribune Media.

Nexstar says the appointment of Sally to the role is “consistent with Nexstar’s strategy to promote proven broadcast and digital media leaders from within the company.

Sally will report to Nexstar Broadcasting President Tim Busch, who said, “The creation of an executive sales position at Nexstar Broadcasting was necessary to support our industry-wide reputation of delivering exceptional service to our communities and advertisers, while ensuring that we have the best resources in place to support the Company’s revenue initiatives across our expanded scale immediately upon closing the pending Tribune transaction.”

Sally will oversee the expansion of Nexstar Broadcasting’s sales and marketing initiatives on a regional and national basis across 197 owned or serviced television stations in 115 markets and will be responsible for developing “revenue-generating strategies aimed at maximizing the value of the stations’ on-air and digital platforms.”

In addition, Sally and his team will collaborate with other Nexstar-owned media properties, including its digital, cable and radio businesses, to create “leading, cross-platform marketing opportunities for the company’s diverse range of advertising partners.”

Sally will also work with other corporate personnel to create opportunities and administer policies and procedures to further elevate the effectiveness and performance of the Company’s sales and marketing products and services.

Additionally, Sally will be responsible for executing and monitoring action plans aimed at achieving corporate and regional business objectives and financial goals. He will also have direct oversight of traffic operations, vendor relationships and key client partnerships.

Sally said of his new role, “I enthusiastically take on this new role at Nexstar and will utilize the four decades of broadcast management, marketing and sales experience garnered over my career to generate results and further strengthen Nexstar’s position as a leading provider of superior service to our business partners and the local communities where we operate. I look forward to working with Tim, other corporate personnel and the exceptional station leadership teams and sales professionals in all of our markets to develop revenue-generating strategies aimed at maximizing the value of our diversified media platform, in the best interest of our advertisers.”

Before joining Nexstar in 2013, Sally was VP/GM of WXXA-23 in Albany, N.Y., the market’s FOX affiliate. Before that, he was a couple of hours north of the Capital District, serving in a similar role for FOX-affiliated WFFF-TV and ABC affiliate WVNY-TV in the Burlington-Plattsburgh, Vt.-N.Y., DMA.

Early career roles include positions in sales management at KEYT-3 in Santa Barbara, Calif.; he also served in local sales and news positions at WKTV-2 in Utica, N.Y.

— Zachary Pollack, in Dallas

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