Broadcast TV’s Bright Future, As Seen By Sook



Based on all media reports, we are living in a golden age of television. But these stories focus primarily on the content one presently enjoys. Think about where this content is being viewed, and via what source.

One evening last week, you could have been watching an episode of Manifest, the NBC series available via your local network affiliate. Did you watch it on demand, rather than last Monday at 10pm? Did you watch it on a TV, or did you view it via an app on your smartphone or tablet while cozy in bed. Furthermore, it could have been viewed on your TV, but through a “skinny bundle”?

Meanwhile, there are shows including The Marvelous Mrs. Maisel, through Amazon Video; Stranger Things and dozens of other buzz-worthy series on Netflix; and The Good Fight on  CBS All Access, driving “over-the-top” viewing. Then there is the unique programming on traditional premium cable channels, such as HBO and Showtime.

With more choices than ever for visual entertainment, there’s still this thing called “broadcast television,” featuring free over-the-air channels with a plethora of local and network programming. Perry Sook, executive chairman and president/CEO of Nexstar Media Group and chairman of the Television Advertising Bureau (TVB), is confident in his belief that broadcast television has a bright future.

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