“More variety and smart content recommendations.”
This, along with on-demand audio, are now available to drivers of the 2019 Ram 1500 truck who are also subscribers to SiriusXM Satellite Radio.
That’s thanks to the debut of a new platform created by SiriusXM in partnership with FCA US LLC. And, it could further cloud the presence of AM and FM radio in not only the “connected car,” but also trucks.
Specifically, 2019 Ram 1500 drivers are the first to gain access to SiriusXM with 360L, bringing a “360 degree listening experience” via dual satellite and streaming — a next step for SiriusXM that could bring the start of the eventual phase-out of satellite-delivered content, even if many years down the road.
The SiriusXM platform is available on the Ram 1500’s Uconnect 4C NAV with 12-inch display for those with a SiriusXM All Access subscription.
SiriusXM with 360L includes SiriusXM’s full lineup of 200+ channels. A “more personalized lean back” experience is promised by SiriusXM, with content recommendations on their touch screen, based on their listening preferences, now available.
“Drivers and their passengers will find it easier to discover more of what SiriusXM offers, including exclusive SiriusXM On-Demand programming never before available in the dash,” SiriusXM says. “For example, a subscriber listening to one of Howard Stern’s channels live may be presented with the option of tuning in to Howard’s recent interview with Bono and The Edge of U2, which in turn may lead to a recommendation for SiriusXM’s The Spectrum channel, and it is all available at their fingertips.”
Jim Cady, EVP/Products, Operations & Connected Vehicle Services at SiriusXM, said, “We are using that connectivity to take a giant step forward with our platform, and SiriusXM with 360L improves both our consumer offering and our ability to understand and serve our subscribers. With a better, more adaptable user interface, it allows easy access to content on demand, more personalized programming and an improved display. It will also enable us to understand user behavior, and so over time be better at recommendations and discovery across our wide bundle of content.”