Next New Networks, a new media company that creates and programs online television networks for targeted communities, announced Bill Cella, chairman and CEO of The Cella Group, will be joining their advisory board. He’ll work with the Next New Networks ad sales department to plot strategy and identify and connect with clients on appropriate Next New Networks offerings. Additionally, Next New Networks is the first client of The Cella Group, a newly formed media sales rep company.
For six years prior he was the chairman and CEO of MAGNA Global Worldwide. “Next New Networks is skillful at producing, distributing and identifying talent and original content that makes a special connection with online audiences, which is what advertisers are looking for,” said Cella. “I am impressed with their syndication model and their relationships with significant distribution partners. They’re averaging over 25 million video views a month across multiple delivery platforms and attracting meaningful audiences and targeted demos.”
Next New Networks has launched sixteen networks to date, and its video programming has been viewed over 190 million times to date via the company’s "super-distribution" strategy, which includes formal content partnerships with leading destinations including YouTube, iTunes, MySpace TV, AOL Video, Amazon Unbox, Tivo, and Yahoo! Video.