Abacast, a provider of Hybrid Content Delivery Network (CDN) services, announced NextMedia Radio Group has selected its service across its 27 stations. Abacast’s services will be used for hosting, streaming, ad management and insertion, audience analytics, and user experience presentation.
“I have found that Abacast has gone above and beyond to earn our business,” said Brian Foster, VP of NTR for Next Media. “Our customized player started out as a simple sketch on an Excel spreadsheet. Abacast’s industry knowledge, including revenue optimization and user-experience innovation, enabled them to build a differentiated, world class player that is critical to our online radio business. They worked very hard to implement every piece of functionality that we dreamed up. When our radio markets have a question, they usually get a response in the same day. That is critical to me.”
Abacast’s solution for NextMedia Radio enables an improved Internet radio business model and customer experience, while allowing customization for each local market. Abacast developed customizable players for each online station, complete with unique station branding and ad management, all integrated with Abacast’s unicast and peer-assisted delivery.