More consumers see the NextRadio app as an audio plus visual experience rather than an audio-only experience.
That’s an improvement and Emmis executives believe the behavior change shows listeners are interacting with the app more frequently in 2015 versus the prior year.
For example, Average Time Spent Listening for the app is now 26 minutes, compared to the previous 21 minutes — and compares to 13 minutes ATSL for traditional radio, according to Nielsen.
They cite growth in downloads, listening, viewing and interactions. Some 70M+ devices that are compatible with the app are expected to come on the market this year as a result of deals with AT&T, Cricket, T-Mobile, US Cellular and BLU — in addition to Sprint.
Overall listening to the NextRadio app increased by 334% year-over-year and the average session length increased 25%. Now, users listen to the app for an average of 57 minutes, compared to 13 minutes and 20 seconds previously.
NextRadio President Paul Brenner sums it up: “These results further validate what the radio industry can achieve together when they offer a unified platform for consumers to listen, view and interact with radio.”
Emmis is offering a Webinar for station personnel to help them engage with listeners and prepare for the sales opportunities with NextRadio on Thursday, April 11 at 2 p.m. Eastern. Sign-up here: https://attendee.gotowebinar.com/register/7307001707434415873