NextRadio Hops aboard WO Automation Platform


Next RadioStations using WideOrbit WO Automation for Radio will find that it includes fully-integrated TagStation FM on cell capability, along with many other features. It skips intermediary necessities, adding cost savings to its benefits.

The companies explained, “Users of the combined solution will be able to deliver album artwork, station schedule content and other interactive elements directly to the NextRadio® app via TagStation®.  More than 2.6 million radio listeners use the NextRadio® app to listen to, watch and interact with content from local radio stations on their mobile devices.  Over 3,200 radio stations run their stations with WideOrbit’s WO Automation for Radio platform.”

“Integrating NextRadio® with WideOrbit’s comprehensive media management platform makes it simple for any station to create and deliver enhanced content to listeners,” said Paul Brenner, President, NextRadio®.  “It’s important to make it as easy as possible for stations to create enhanced mobile-ready content without being concerned about satisfying system requirements. WideOrbit’s leadership in automation and investment in this integration is a big step for TagStation® and the industry.”

“We are pleased to be the first media management platform to integrate with NextRadio®  powered by TagStation®,” said Eric R. Mathewson, Founder and CEO of WideOrbit, “and we are supportive of the TagStation® technology that should help our clients drive revenue and efficiencies.”

TagStation is a service of Emmis Communications.

RBR+TVBR observation: Stations provide what national internet audio streamers have a very difficult time emulating: live and local service.
On the flip side, services such as these help stations emulate the things digital audio can do.

A smart station will emphasize its exclusive offerings while competing on digital’s turf whenever and wherever it can.