NFCB tapped by CPB to work with African American stations


The National Federation of Community Broadcasters has been selected by the Corporation for Public Broadcasting to work with noncommercial African American stations in a wide variety of operational areas. NFCB is already engaged with Latin and Native American radio organizations.

According to NFCB, it will assist African American public radio stations in “training, community engagement, local programming, licensee relations, development, and Community Service Grant assistance.” It will hire a fulltime project manager to oversee this effort, confer the benefits of NFCB membership on applicable stations and provide access to consultants, including but not limited to Development Exchange Inc. (DEI) and the National Center for Media Engagement (NCME).

Existing NFCB client groups include Latino Public Radio Consortium and Native Public Media.

Maxie C. Jackson III said, “NFCB is in a position to significantly impact the future of public media by contributing to the forward progress of media organizations most directly aligned with the growth opportunity for our industry – people of color.”

CPB’s  Bruce Theriault added, “The NFCB proposal had the best plan for addressing station needs, and the organization also has the capacity to provide the services. We are confident that NFCB has the proven track record to make a difference for these stations.”