NFL Sunday Ticket will be available from satellite MVPD DirecTV through 2014, extending the popular offering and earning a plaudit from key Sen. Kay Bailey Hutchison (R-TX), Ranking Member on the Commerce Committee. The deal is said to be worth $1B annually and includes carriage of NFL Network. NFL said it will also make the package available via broadband where satellite isn’t available. “It is important for consumers to have enhanced viewing options,” said Hutchison. “The NFL and DirecTV have worked out an arrangement that will preserve, and even enhance the experience for millions of consumers without government intervention.”
RBR/TVBR observation: The broadband portion of this agreement concerns apartment dwellers and others without direct visual access to outer space, where the satellites are beaming from.