NFL leads NBC to ratings victory

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Two nights of primetime NFL football in the same ratings week propelled NBC to an easy ratings victory. Toss in the pre- and post-game shows plus two nights of “America’s Got Talent” and the Peacock network claimed seven of the week’s top eight shows.


In Households NBC had an average 7.0 rating and 12 share, with CBS well back at 3.9/7, then Fox 3.5/6, ABC 3.0/5, Univision 1.9/3, CW 1.2/2, Ion 0.8/1, Telemundo and TeleFutura 0.4/1 and Azteca America and EstrellaTV  0.1/0.

In the key 18-49 demo NBC was at 3.8/11, Fox 2.2/6, Univision 1.6/5, ABC and CBS 1.4/4, CW 0.8/2, TeleFutura 0.4/1, Ion and Telemundo 0.3/1 and EstrellaTV and Azteca America 0.1/0.

Here are the week’s top 20 shows:

The Nielsen Company Broadcast Ranking Report

Network primetime (Live + SD) week of 9/6/10 – 9/12/10

Rank

Program

Network

HH Rating

HH Share

2+ Audience (000)

1

NBC NFL THURSDAY SPECIAL(S)

NBC

16.5

28

27485

2

NBC SUNDAY NIGHT FOOTBALL

NBC

15.0

25

25262

3

NBC NFL THURSDAY PRE-KICK(S)

NBC

12.0

21

19680

4

SUNDAY NIGHT NFL PRE-KICK

NBC

11.1

19

19035

5

FOOTBALL NT AMERICA PT 3

NBC

8.5

15

14528

6

OT, THE

FOX

8.0

14

13262

7

NFL OPENING KICK-OFF SHOW(S)

NBC

7.4

14

11460

8

AMERICA’S GOT TALENT-WED

NBC

7.3

12

12142

8

AMERICA’S GOT TALENT-TUE

NBC

7.3

12

12345

10

NCIS

CBS

6.5

11

10079

11

60 MINUTES

CBS

5.5

10

8266

12

NCIS: LOS ANGELES

CBS

5.3

8

8111

13

TWO AND A HALF MEN SP(S)

CBS

4.9

8

8017

14

BIG BANG THEORY, THE SP(S)

CBS

4.7

7

7744

15

BIG BROTHER 12-THU

CBS

4.6

8

7825

15

BIG BROTHER 12-WED

CBS

4.6

8

7815

17

MENTALIST, THE

CBS

4.5

8

6584

18

WIPEOUT-TUES

ABC

4.4

7

8164

18

LAW AND ORDER:SVU

NBC

4.4

8

6487

20

CRIMINAL MINDS

CBS

4.3

7

6710

Source: The Nielsen Company