NFL playoffs setting records for CBS


THE NFL ON CBS’s broadcasts of the AFC Wild Card and Divisional Playoff games on Sunday, Jan. 8 (Pittsburgh-Denver); Saturday, Jan. 14 (Denver-New England) and Sunday, Jan. 15 (Houston-Baltimore) are averaging 36.087 million viewers, the highest viewer overall average for the first three playoff games for the AFC television package in 25 years (CBS records go back to 1987-88).

This year’s 36.087 million is up 2% from last year’s 35.376 million, and up 15% from 31.296 million in 2009-10.

THE NFL ON CBS’s Wild Card and two Divisional Playoff games are averaging a national household rating/share of 20.6/36, the highest average for the first three playoff games in 16 years (21.1/41; 1995-96; NBC).

This year’s 20.6/36 is up 1% from last year’s 20.3/38, and up 14% from 18.1/33 in 2009-10.

(Source: CBS)