Nickelodeon strikes new deals with General Mills, Target, Reckitt Benckiser

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The advertisers have signed on as charter sponsors for NICKMOM, the network’s new multiplatform content destination targeting moms.  These multi-million dollar deals will include brand integration, content development and sponsorships across both the new NICKMOM TV block, debuting Q4 ‘12 on Nick Jr., and NICKMOM.com, which launched last year.


The announcement was made 2/8 at a presentation to advertisers in New York City, where Nickelodeon presented its plans and TV and digital programming slate for NICKMOM, including: the pick-up of NickMom Night Out, a 26-episode stand-up comedy series; and more than 50 new projects in development.

The presentation also included exclusive research findings from Nickelodeon’s latest research study, “UnMommed,” conducted in partnership with Reckitt Benckiser, offering an in-depth look at the modern family dynamic and the role moms play within it. The presentation also included performances from several mom comics, including Sherry Davey, Caroline Rhea and headlined by Wanda Sykes.

The NICKMOM nightly TV block will feature a mix of original long- and short-form humor-based programming, including talk shows, stand-up and sketch comedy, hidden camera and more. NICKMOM.com blog debuted last November and currently features editorial franchises, photos and video. Throughout this year, the website site will evolve into a mom-focused humor site complete with more editorial, photos, videos, gaming and community, becoming a fully integrated site timed to the TV launch.