Nielsen adds a radio ratings subscriber


Nielsen’s sticker diary service remains at 51 US markets, but the company is crowing proudly that it has signed an additional local radio subscriber in one of those markets.

Black Crow Media has signed for exclusive use of Nielsen radio measurement in the Huntsville, Alabama market. Three of the 22 radio stations that Black Crow operates in five markets are in the Huntsville market.

“Nielsen’s ratings service offers the most accurate portrait of radio listeners today. Their address-based sampling and single-source consumer behavior data are setting a new standard for radio measurement,” declared Mike Linn, CEO of Black Crow Media in the announcement distributed by Nielsen.

Huntsville is one of two radio markets measured twice annually by Nielsen, so it recently got its second dose of data from the sticker diaries. Black Crow joins both Cumulus Media and Clear Channel Radio as subscribers in the market.

“Nielsen is excited to add Black Crow to our impressive roster of radio clients. More and more, the radio industry is turning to the sampling and ratings consistency that only Nielsen can offer,” said Lorraine Hadfield, Nielsen’s managing director of global radio measurement.

Black Crow is only the 4th radio station owner to subscribe to the service for its local ratings, joining Cumulus, Clear Channel and Maverick Media. Disney’s ESPN Radio also subscribes at the national level, but has no O&O stations in the 51 markets.