Nielsen Audio Tour Progresses

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Clark-SmidtThis time, we’ll travel from #31 Salt Lake City to #40 Indianapolis and points in between, with market size the relevant criterion. Tour guide Clark Smidt provides the numbers and the commentary.


Audio by the Numbers
By Clark Smidt Broadcast Connector
With every Nielsen update, we find more gems from format trends. Here’s your January/February/March Radio update, the printable pass-it-on RBR Ratings Scoreboard & Commentary, derived from 6+ subscriber information. This round covers PPM Markets #31 Salt Lake City to #40 Indianapolis:

31. SALT LAKE CITY, UT. 1,716,200. Spanish 14%, Black 1%. Stations 50, Subscribers 64%.
Rank Calls Format Owner Trend; Jan/Feb/Mar Color.
1 KSFI Soft AC Bonneville. – 0.9; 8.1-7.2-7.2. #1 lead cut to that 0.1 hair; tops KLO Hot/AC by 0.3.
2 KZHT CHR iHeart. + 0.6; 6.5-7.0-7.1, ups Broadways’ CHR KUDD 2.6 & Rhym-CHR KUUU by 4.8.
3 KBZN Hot A/C KLO Broadcast. + 0.6; 6.3-6.7-6.9, #1 cume 623k, tops iHeart Hot A/C KJMY 2.7.
4 KSL/KSL-FM News/Talk Bonneville. – 0.8; 7.3-6.6-6.5; ups U.Utah N/T KUER-F 2.4. All N/T 15.8.
5 KODJ Classic Hits iHeart. – 0.3; 6.3-6.0-6.0, edge on Bonneville Classic Hits KRSP 0.8. Total: 11.2.
6 KRSP-F Classic Hits Bonneville. + 0.3; 4.9-5.2-5.2, a lead of 2.7 over iHeart Classic Rock KAAZ.
7 KXRK Modern Rock Broadway. + 0.5; 4.5-5.0-5.0; tops CMLS ModRock KHTB 3.4. ModRock: 8.4.
8 KNRS-F/KNRS Talk iHeart. Holds, 4.8-4.6-4.8. Talkers CMLS KKAT & KLO tie but way back at 0.2.
9 KUDD/KUDE CHR Broadway. – 0.2; 4.7-4.5-4.5. SLC CHR & Rhythmic-CHR shares Total: 6.8.
10 KSOP-F Country KSOP. – 0.3; 4.6-5.1-4.3, over CMLS Country KUBL 0.2; 3.0 on Broadway KEGA.
11 KJMY Hot AC iHeart. + 0.6; 3.6-3.8-4.2, takes CMLS A/C KBEE by 2.5. All A/C Share Total: 16.5.
12 KUER-F News/Talk University of Utah. + 0.5; 3.6-4.3-4.1, placing #3 in the 5 way N/T race.
12 KUBL-F Country Cumulus. – 0.2; 4.3-3.5-4.1. iHeart Country KJMY-HD2 is down low at 0.3.
14 KAAZ-F Classic Rock iHeart. – 0.7; 3.2-2.6-2.5, ups CMLS ModRock WHTB 0.9, Rock KBER by 1.2.
14 KBYU-F Classical Brigham Young Univ. + 0.4; 2.1-2.1-2.5. KRCL Listener Community Radio, 0.9.
16 KUUU Rhythmic-CHR Broadway. Flat, 2.3-2.2-2.3. Broadway Country KEGA ropes in a 1.3.
17 KBEE A/C Cumulus (CMLS). – 0.2; 1.9-1.7-1.7. Drops “Hot” and leads KLO A/C WSQN by 1.0.
18 KENZ Cumulus Adult Hits KENZ 1.4-1.7-1.6 vs. KYMV Broadway Adult Hits 1.4-1.6-1.6.
18-19 KHTB CMLS Modern Rock 1.5-1.2-1.6 vs. CMLS Rock 1.3. Salt Lake Rockers Total: 10.4.
Sports: Larry Miller KZNS/KOVO 1.1, KZNS-F 0.8; Brdway KALL 0.7; CMLS KFNZ 0.2. All Sports: 2.8.
Music: KLO A/C KSQN 0.7, iHeart Country KJMY-HD2 0.3, KSOP Classic Country 0.3.
Swings: + 0.6 each CHR KZHT, Hot A/C KBZN, Hot A/C KJMY; 0.5 ModRock KXRK & N/T KUER-F – 0.9 Soft A/C KSFI, – 0.8 News/Talk KSL/KSL-FM.
Shares: iHeart 24.3-24.9, Bonneville 19.0-18.9, Broadway Media 15.4-15.4, Cumulus 8.5-10.6, KLO Broadcasting 7.5-7.8.

32. LAS VEGAS, NV. 1,682,100. Spanish 28%, Black 11%. Stations 45, Subscribers 69%,
1 KSNE-F Adult Contemporary iHeart. +2.4; 7.3-8.6-9.7 #1 cume up 18% to 627k, solo A/C.
2 KLUC-F Rhythmic-CHR CBS. + 1.1; 5.4-5.9-6.5, a 2-way match, Kemp KVEG behind by 3.4.
3 KMXB Hot A/C CBS. – 0.4; 6.4-6.7-6.0, Beasley HotA/C KVGS off 3.8, Kemp HotA/C KVGQ 5.5.
4 KXPT Classic Rock Lotus. + 0.5; 4.4-4.8-4.9, still 0.3 over Beasley Rhythmic Oldies KOAS.
5 KOAS Rhythmic Oldies Beasley. + 0.5; 4.1-4.3-4.6, Classic Rock + Classic Hits + Oldies = 13.9.
6 KWID Spanish Classic Hits Lotus. – 0.1; 4.6-4.0-4.5, leads 6 Spanish genre formats.
7 KKLZ Classic Hits Beasley. – 0.9; 5.3-5.4-4.4, now trailing Lotus Classic Rock by 0.5.
8 KRGT Spanish Urban Univision. + 0.4; 3.3-3.2-3.7. Total share on 6 Spanish formats: 15.9.
8 KISF Regional Mexican Univision. + 0.6; 3.1-3.1-3.7.
10 KSOS Christian Faith Comm. – 0.1; 3.5-3.5-3.4, the only subscribing salvation.
11 KWNR Country iHeart. + 0.3; 3.0-3.1-3.3, takes lead over Beasley Country KCYE by 0.8.
12 KVEG Rhythmic-CHR Kemp Broadcast. -1.1; 4.2-3.6-3.1. Two Vegas Rhym-CHRs Total 9.6.
13 KXTE Modern Rock CBS. – 0.7; 3.6-3.0-2.9, the only entry in the ModRock format.
14 KXNT-F/KXNT News/Talk CBS. – 0.2; 3.0-3.2-2.8, leads Nevada Public News/Talk KNPR 0.9.
15 KPLV CHR iHeart Media. Flat, 2.6-2.4-2.6. The Strip’s exclusive straight ahead CHR.
16 KCYE Country Beasley. – 1.6; 4.1-3.3-2.5. Nasty dip into 4-way tie. Vegas Country Totals 5.9.
16 KOMP Rock Lotus. – 0.3; 2.8-2.9-2.5.
16 KQRT Entravision Regional Mexican. – 0.3; 2.8-2.6-2.5. Entravision RegMex KRRN, 0.9.
16 KCNV Classical Nevada Public Radio, + 0.2; 2.3-2.3-2.5, exclusive format.
20 KVGS Hot A/C Beasley. – 0.1; 2.3-1.8-2.2. Kemp HotA/C KVGQ at 0.5. Call letter confusion?
21 KNPR News/Talk Nevada Public Radio, 1.9. WDWN Talk Beasley, 0.7.
22 KCEP Urban EqualOpp. Clark County, 1.3. KUNV U.Nevada Jazz ties Kemp HotA/C KVGQ 0.5
Sports: All Lotus KWWN 1.2, as KBAD & Spanish KENO tie 0.6. CBS KXST at 0.2.
Swings: + 2.4 A/C KSNE-F, +1.1 Rhythmic-CHR KLUC-F; – 1.6 Country KCYE, – 1.1 KVEG Rhym-CHR.
Shares: CBS 18.8-19.4, iHeart 14.1-15.6, Beasley 15.6-14.4, Lotus 14.0-14.3, Univision 6.3-7.4.

33. KANSAS CITY, MO. 1,640,300. Black 13%, Spanish 8%. Stations 40, Subscribers 60%.
1 KZPT Hot A/C Entercom. + 1.8; 5.1-5.4-6.9, impressive jump: #1 share & #1 cume 511,800.
2 KCFX Classic Rock Cumulus. + 0.1; 6.6-6.7-6.7, ups CMLS ClascHits KCMO 1.9, AdHits KCJK 3.8.
3 KXMV CHR Steel City. + 1.0; 5.6-6.4-6.6, now ahead of CMLS CHR KCHZ 2.3. Total CHR: 10.9.
4 KPRS Urban Carter Broadcasting. – 0.2; 5.5-5.3-5.3, tops Cumulus Urban A/C 1.8.
5 WDAF-F Country Entercom. – 1.0; 6.0-6.2-5.0, tops 4 KC Country stations; Total off 14.8-12.9.
5 KRBZ Modern Rock Entercom. Flat, 5.0-5.4-5.0, ties own WDAF & leads ETM Rock KQRC 0.4.
6 KCMO-F Classic Hits Cumulus. – 0.1; 4.9-4.9-4.8. CMLS Adult Hits KCJK follows by 1.6.
7 KQRC-F Rock Entercom. – 0.9; 5.5-5.1-4.6. Entercom 3 Rock Total: 16.3, Classic, Mod, Regular.
7 KFKF-F Country Steel City. – 0.4; 5.0-4.7-4.6, is 1.7 ahead their other brother Country KBEQ-F.
9 KCHZ CHR Cumulus. + 0.1; 4.2-4.4-4.3.
10 KMBZ-F News/Talk Entercom. Stays 3.5-4.2-3.5 and now tied with U. Missouri NT KCUR-F.
10 KCUR-F News/Talk University Missouri. + 0.2; 3.3-3.7-3.5. The 4 N/T KC stations Total 10.8.
10 KMJK Urban A/C Cumulus. – 0.6; 4.1-3.9-3.5. Total Share, 3 Urban genres incl. Gospel: 9.4.
10 KCKC Adult Contemporary Steel City. + 1.2; 2.3-3.2-3.5. Moves well. ACs KCKC+KZPT=10.4.
14 KCJK Adult Hits Cumulus. + 0.1; 3.1-2.9-3.2. Format is consistent, some even hit the Top 5.
15 WHB Sports Union Broadcast. – 1.0; 4.0-2.8-3.0 leads Entercom Sports KCSP, 0.5. Total: 5.5.
16 KBEQ-F Country Steel City. – 1.1; 4.0-3.4-2.9. Cumulus Country KCMO-HD2 is down to 0.4.
17 KCSP/KCSP-HD2 Sports Entercom + 0.4; 2.1-2.0-2.5.
18 KMBZ Talk Entercom. + 0.4; 1.8-1.9-2.2. 20 KCMO/KCMO-HD2 Talk Cumulus, 1.6.
19 KJNW Christian University Northwestern St. Paul, 1.8. Carter Broadcast Gospel KPRT, 0.6.
21 KANU/KANH/KANV Classical University of Kansas, 1.0. Public TV 19 Adult Alternative, 0.7.
Swings: + 1.8, HotA/C KZPT, + 1.2 A/C KCKC; – 1.1 Country KBEQ, – 1.0 Country WDAF, Sports WHB.
Shares: Entercom 29.8-29.7, Cumulus 25.0-24.5, Steel City 17.7-17.6.

34. ORLANDO, FL. 1,596,200. Spanish 28%, Black 16.5%. Stations 43, Subscribers 58%.
1 WRUM Tropical iHeart. + 1.5; 6.5-6.4-8.0, first #1 Tropical, leads Entravision Trop. WNUE 5.2.
2 WXXL CHR iHeart. + 0.7; 5.7-6.5-6.4, now #1 cume 537,300, beats CBS CHR WJHM by 3.4.
3 WMMO A/C Cox. + 0.4; 5.8-5.8-6.2, steps ahead of iHeart A/C WMGF 0.9.
4 WPOZ/WMYZ Christian Central Florida Ed. + 0.2; 5.7-5.8-5.9, their Gospel WPOZ-HD3 is 2.6.
5 WCFB Urban A/C Cox. + 0.6; 4.8-5.6-5.4; iHeart Urban WTKS-HD2, 1.5. All Urbans Total 14.6.
6 WMGF A/C iHeart. – 0.7; 6.0-5.8-5.3. The A/C + Hot A/C Total: 16.0.
7 WWKA Country Cox. – 0.4; 5.5-5.4-5.1 vs. JVC Country WOTW at 0.9. Total Country: 6.0.
8 WTKS-F Talk iHeart. Steady, 4.8-5.1-4.8, tops Orlando’s 4-way N/T race. Total sticks 12.1.
9 WOCL Classic Hits CBS. – 0.9; 5.6-5.0-4.7, other than Mickey, the only Classic in Orlando.
10 WPYO Rhythmic-CHR Cox. Flat, 4.6-5.2-4.6. Added to CHRs iHeart WXXL + CBS WJHM = 16.0.
11 WOMX-F Hot A/C CBS. – 0.6; 5.1-4.7-4.5, as 4 A/C formats (2 reg, an Urban & a Hot) = 21.8.
12 WJRR Modern Rock iHeart. + 0.3; 3.8-3.6-4.1. Cox Modern Rock WCFB-HD2 sinks to 0.9.
13 WDBO-F Talk Cox. Holds, 3.3-3.2-3.3. Community N/T WMFE off 0.6; iHeart WFLF back 2.0.
14 WJHM CHR CBS. Stays, 3.0-3.6-3.0.
15 WNUE-F Tropical Entravision. – 0.1; 2.9-2.1-2.8. Add some WRUM, for a Tropical Total 10.8.
16 WMFE-F News/Talk Community Communications. – 0.1; 2.8-2.7-2.7. iHeart N/T WFLF at 1.3.
17 WPOZ-HD3 Gospel Central Florida Ed. Foundation. – 1.5; 4.1-3.0-2.6, Urban WPOZ-HD2, 0.4.
18 WUCF-F Jazz University Central Florida. – 0.2; 2.1-2.2-1.9, the Jazz solo stays in its range.
Sports: Cox WDBO 1.1. iHeart WYGM 0.5. Total Orlando Sports share: 1.6.
Swings: + 1.5 Tropical WRUM, + 0.7 CHR WXXL; -1.5 Gospel PZOD-HD3, – 0.9 Classic Hits WOCL.
Shares: iHeart 29.9-30.5-31.6, Cox 27.4-27.3-27.0, CBS 13.7-13.3-12.2, Central FL Ed 10.1-9.4-8.9.

35. COLUMBUS, OH. 1,523,900. Black 16%, Spanish 3%. Stations 37, Subscribers 59%.
1 WCOL-F Country iHeart. + 2.8; 9.8-11.8-12.6. Other Country is Wilks Classic WHOK-F at 2.0.
2 WNCI CHR iHeart. + 1.3; 8.8-10.4-10.1, #1 cume adds 75k to 621,600; only Columbus CHR.
3 WTVN Talk iHeart. + 1.9; 5.4-6.3-7.3, takes Ohio State N/T WOSU-F, 4.1. Total N/T: 10.5.
4 WXMG UrbanA/C RadioOne. + 0.5; 4.6-4.6-5.1, ups Urban RadioOne WCKX 1.4, iHeart WZCB 1.5.
5 WSNY A/C Saga. + 0.3; 5.5-6.3-5.8, Saga Hot A/C WVMX back 3.2, Saga Classic Hits WNND 3.3.
6 WBNS-F Sports Radiohio. – 2.3; 7.2-5.0-4.9, other sports Radiohio WBNS & iHeart WYTS tied 0.2.
6 WODC Classic Hits iHeart. + 0.6; 4.3-4.0-4.9, leads Wilks ClasicRk 0.5, Saga ClasicHits WNND, 1.4.
8 WLVQ Classic Rock Wilks. – 0.2; 4.6-4.5-4.4 brings the Classic Rock/Classic Hits Total to 11.8.
9 WCVO Christian One Connection Media. – 1.3; 5.3-4.5-4.0 slides. Partner WZNP at 0.4; Total 4.4.
10 WCKX Urban Radio One. – 1.0; 4.4-3.7-3.4, now 0.5 on iHeart Urban WZCB. 3 Urbans Total: 12.4.
11 WOSU News/Talk Ohio State U. – 0.1; 3.3-3.1-3.2. OSU Classical WOSA stays 0.9. Total OSU: 4.1.
12 WZCB Urban iHeart. – 0.7; 3.6-3.6-2.9.
13 WWCD Modern Rock WWCD. – 0.1; 2.7-2.9-2.6 vs. 17 iHeart ModRock WBWR + 0.1; 1.6-1.9-1.7.
13 WVMX Hot A/C Saga. + 0.1; 2.5-2.7-2.6.
13 WNND/WNNP Classic Hits Saga. + 0.3; 2.3-2.8-2.6.
16 WHOK-F Classic Country Wilks, + 0.1; 1.9-1.9-2.0
18 WCBE Variety School District of Columbus, 1.1.
Swings: + 2.8 Country WCOL-F, + 1.9 Talk WTVN; – 2.3 Sports WBNS-F, – 1.3 Christian WLVQ.
Shares: iHeart 34.1-38.2-39.7, Saga 12.0-10.8-10.9, Radio One 9.0-8.8-9.5, Wilks 6.5-6.4, Radiohio 5.1.

37. AUSTIN, TX. 1,476,900. Spanish 30%, Black 7%. Stations 34, Subscribers 79%.
1 KBPA Adult Hits Emmis. – 1.1; 8.8-8.6-7.7, #1 share, exclusive format is being done right.
2 KVET-F Country iHeart. – 0.7; 7.0-6.6-6.3, ties its own KASF, leads Gen. Austin Country KOKE 4.4.
2 KASE Country iHeart. + 0.9; 5.4-6.6-6.3, Country pair, again same share. Total Austin Country: 14.5.
4 KHFI-F CHR iHeart. + 0.6; 5.5-5.9-6.1, repeat beats iHeart Rhythmic-CHR KPEZ 1.4. CHR Total: 10.8.
5 KUT News Univ. Texas Austin. – 0.5; 6.1-5.9-5.6, over Emmis Talk KLBJ 1.9, Entercom Talk KJCE 0.4.
6 KKMJ-F A/C Entercom. + 0.4; 4.7-4.7-5.1, ups ETM ModA/C KAMX 1.4. Add ETM UrbanA/C = 12.1.
7 KPEZ Rhythmic-CHR iHeart. + 0.5; 4.2-4.5-4.7. Entercom UrbanA/C Entercom KKMJ-HD3 is 1.4 back.
8 KROX-F Modern Rock Emmis. + 0.2; 4.0-3.7-4.2. Austin Rock Totals 8.2.
9 KLBJ-F Rock Emmis. + 0.6; 3.5-4.0-4.1. 10 KLBJ Talk Emmis. – 0.5; 4.2-4.0-3.7.
10 KAMX Modern A/C Entercom. – 0.2; 3.9-3.7-3.7.
12 KFMK Christian Crista Media. – 0.5; 4.1-4.3-3.6, Austin’s only Anglo Inspirational subscriber.
13 KKMH-HD3 Urban A/C Entercom. – 0.1; 3.4-3.1-3.3.
14 KGSR Adult Alternative Emmis. + 0.4; 2.6-2.7-3.0. KUTX AA UTA at 2.2, iHeart AA KVET-HD2 is 0.3.
Regional Mexican: KLZT Emmis 3.1-2.7-2.8; KLQB Univision 2.1-2.1-2.4; KTXX-HD2 Genuine Austin 1.6.
Spanish: KLJA CHR Univision 2.3-2.4-2.3; KTXX-HD3 Christian Genuine Austin 2.2. Total Spanish: 11.3.
Sports: KTXX-F Genuine Austin Radio 1.3; KVET iHeart Media 0.9. Austin Sports Total Share: 2.5.
Classical: KMFA Capitol Broadcasting Assn, 1.2. KDRP/LP-HD3 Sun Radio Foundation Variety, 0.3.
Swings: + 0.9 Country KASE-F, + 0.7 Adult Alternative KUTX; – 1.1 Adult Hits KBPA, – 0.7 Country KVET-F.
Shares: Emmis 26.2-25.7-25.5, iHeart 23.5-24.9-24.7, Entercom 12.3-11.5-15.7, UTexas Austin 7.4-7.8, Genuine Austin Radio 6.7-7.0.

38. MILWAUKEE. 1,474,500. Black 16%, Spanish 9%. Stations 38, Subscribers 63%.
1 WMIL-F Country iHeart. + 0.9; 9.8-10.7-10.7, #1 cume 461k, the one & only Milwaukee Country.
2 WTMJ News/Talk EW Scripps. – 1.8; 10.9-10.3-9.1, leads all 5 News/Talkers; Total Share: 19.4.
3 WRIT-F Classic Hits iHeart. Steady, 7.0-6.2-7.0, the lead on Saga Classic Rock WKLH grows to 1.9.
4 WISN Talk iHeart. + 1.6; 4.9-6.5-6.6. Wisconsin Public N/T WHAD at 2.6; N/T U.WI. WUWM 1.4.
5 WMYX-F Hot A/C Entercom. – 0.7; 4.7-5.0-5.4, exclusive beats Milwaukee Radio A/C WLDB, 1.1.
6 WKKV-F Urban iHeart. – 0.3; 5.4-5.1-5.1, stays 1.9 ahead of Saga Urban A/C WJMR-F.
6 WKLH Classic Rock Saga. + 0.6; 4.5-4.9-5.1, growing the Classic Hits/Classic Rock Total to 12.1.
8 WHQG Rock Saga. + 0.2; 4.5-4.6-4.7, ahead of Milwaukee Alliance ModRock WLUM-F by 0.9.
9 WXXS CHR Entercom. – 0.7; 5.0-4.5-4.3, leads iHeart CHR WRNW 1.3; Saga Rhym-CHR WNRG 1.9.
10 WLUM-F Modern Rock Milwaukee Alliance. – 0.4; 4.2-3.9-3.8. All named “Rock” Total 13.6.
11 WLWK-F Adult Hits EW Scripps. Flat, 3.4-3.1-3.4. The format scores, the question: by how much?
12 WLDB A/C Milwaukee Alliance. – 0.2; 3.5-3.7-3.3. All with “A/C” in their name Total 11.9.
13 WJMR-F Urban A/C Saga. – 0.4; 3.6-3.2-3.2. The two Brew City Urbans Total 8.3.
14 WRNW CHR iHeart. + 0.2; 2.8-3.0-3.0, brings the All CHR (Regular & Rhythmic) Total to 9.7.
15 WNRG-F Rhythmic-CHR Saga. – 0.2; 2.6-2.1-2.4.
16 WHAD News/Talk Wisconsin Public. Flat, 2.3-2.6-2.3 vs. 17 UWisconsin N/T WUWN 1.8-1.6-1.4.
18 WSSP Sports Entercom 1.5-1.4-1.3 vs. iHeart Sports WOKY 0.4-0.4-0.6. Sports Total just 1.9.
Adult Alternative: Radio Milwaukee WYMS 0.7 vs Milwaukee School of Engineering WMSE 0.2.
Etc: Milwaukee Alliance RhymOldies WZTI 0.5; Saga Christian WJYI 0.2; GatewayTech N/T WGAD, 0.1.
Swings: + 1.6 Talk WISN, + 0.9 Country WMIL-F; – 1.8 N/T WTMJ, – 0.7 Hot A/C WMYX & CHR WXSS.
Shares: iHeart 30.3-31.9-33.0, Saga 15.4-15.0-15.6, EW Scripps 14.3-13.4-12.5, Entercom 11.2-9.5-11.0, Milwaukee Radio Alliance 8.2-8.3-7.6.

40. INDIANAPOLIS, IN. 1,429,100. Black 16%, Spanish 6%. 37 stations, 59% Subscribers.
1 WLHK Country Emmis. + 0.8; 6.6-6.2-7.4, market shake up on top, to lead CMLS Country WFMS 1.4.
2 WFBQ Classic Rock iHeart. Holds 6.4-6.2-6.4, leads CMLS Classic Hits WJJK by 0.5. Classic Total: 12.3.
3 WYXB Soft A/C Emmis Comm. – 0.8; 7.0-7.3-6.2, tops ETM Hot A/C WNTR by 2.9; the only AC’s = 9.5.
3 WZPL CHR Entercom. + 0.3; 5.9-5.4-6.2, #1 cume 418k beats Radio One RhymCHR 1.7, CHR WNOW 2.6.
5 WRWM Rhym Oldies Cumulus. – 1.6; 7.7-7.2-6.1, big hit, then dip, leads RadioOne Urban A/C WTLC 0.8.
6 WJJK Classic Hits Cumulus. + 0.4; 5.5-5.8-5.9, the Classic Hits/Classic Rock/Oldies “Familiar Total” = 18.4.
7 WFMS Country Cumulus. – 0.6; 6.3-5.3-5.7. Two rider on the Indy Country Trail and Total 13.1.
8 WIBC Talk Emmis. – 0.6; 6.2-6.6-5.6, the lead N/T tops Metropolitan WFYI-F 2.9. News/Talk Total: 8.3.
9 WOLT Modern Rock iHeart. + 1.5; 4.0-3.9-5.5, a nice jump for the ModRock market exclusive.
10 WTLC-F UrbanA/C Radio One. + 0.8; 4.5-4.7-5.3; RadioOne Gospel WTLC 1.4; Univ. Indy Jazz WICR 0.7.
11 WHHH Rhythmic-CHR Radio One. + 0.6; 3.9-4.1-4.5 vs. its own WNOW-F CHR, staying 3.6-3.8-3.6.
12 WNOW-F CHR Radio One. Holding, 3.6-3.8-3.6. The historic Indianapolis CHR competition Totals 14.3.
13 WNTR Hot A/C Entercom. – 0.2; 3.5-4.0-3.3 with a little roller coaster action.
14 WFYI-F News/Talk Metro Indianapolis Public Broadcasting. 2.8-2.7-2.7.
15 WFNI Sports Emmis. – 0.5; 2.9-2.5-2.4 & WIBC-HD2, 1.0; iHeart WNDE 0.7, Entercom WXNT 0.2. Total: 4.3.
Inspirational: WGNR/WHPL/WIWC/WMBL Moody Bible 0.7; WHZN Christian Rock Olivet Nazarene U, 0.2.
Swings: + 1.5 Modern Rock WOLT, + 0.8 Country WLHK; – 1.6 Rhythmic Oldies WRWM, – 0.8 Soft A/C WYXB.
Shares: Emmis 23.6-23.5-22.6, Cumulus 19.5-18.3-17.7, Radio One 13.6-14.0-14.8, iHeart 10.8-10.1-11.9,
Entercom 9.5-9.6-9.7.

Takeaways:
* Hello! It’s the Content!
* The music & what’s in between keeps us relevant.
* Clusters are like a litter of puppies: some die from neglect.
* Boomers Know Radio Best.

Clark Smidt connects your facilities with more income.
Discussion delivers: 978 470 2120. Boston Mass Media since 1970.
@clarksmidt www.broadcastideas.com. [email protected]