Nielsen buys The Cambridge Group


If the name is not familiar, The Cambridge Group is a growth strategy consulting firm focused on Fortune 500 companies. The Nielsen Company has now acquired the firm, with founder and CEO Rick Kash staying on, reporting directly to Nielsen CEO David Calhoun.

“The Cambridge Group has built an impressive business advising talented CEOs and top management teams on issues directly related to their growth strategies.  Their approach to uncovering and capturing new sources of demand is unique in the consulting industry, and I’m delighted that Nielsen will provide this expertise directly to our clients,” said Calhoun.

Headquartered in Chicago, The Cambridge Group is said to use its intellectual capital to help clients develop growth strategies based on profitable current, latent and emerging demand.  Companies implement these strategies by aligning differentiated supply against the most profitable demand in their markets.

For over 30 years, The Cambridge Group says it has used its proprietary approach, Demand Strategy™, to help clients achieve significantly higher growth rates, restore pricing power and enhance competitive differentiation. CEO Kash is the author of “The New Law of Demand and Supply,” which demonstrates how companies can execute a demand strategy to boost profits and grow faster.