Ongoing Decline Illustrated In Latest Nielsen Cable UEs

0

Nielsen on Monday (1/29) published its February 2018 cable network Universe Estimates (UEs), and the “wordsmith of Wall Street” — Pivotal Research Group Senior Research Analyst for Advertising Brian Wieser — quickly analyzed them.


What’s his prognosis? The February 2018 UEs illustrate “an ongoing decline in traditional pay TV network penetration rates, led by lower traditional MVPD subscription levels.

Please Login to view this content. (Not a member? Join Today!)