Ongoing Decline Illustrated In Latest Nielsen Cable UEs


Nielsen on Monday (1/29) published its February 2018 cable network Universe Estimates (UEs), and the “wordsmith of Wall Street” — Pivotal Research Group Senior Research Analyst for Advertising Brian Wieser — quickly analyzed them.

What’s his prognosis? The February 2018 UEs illustrate “an ongoing decline in traditional pay TV network penetration rates, led by lower traditional MVPD subscription levels.

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