The Nielsen Company announced today it has extended its agreement with The Procter & Gamble Company to provide U.S. consumer marketing information and insights. Nielsen provides marketing information services to P&G in more than 65 countries in Europe, Asia, Latin America, Middle East and Africa.
Under the multi-year agreement, Nielsen will provide P&G with marketing information and technology services, including retail tracking, insights on consumer purchase behavior, marketing analytics, and Nielsen Answers, Nielsen’s technology-based business intelligence solution. Nielsen will help P&G understand and develop new ways to market to its consumers.
“At P&G we touch the lives of billions of people everyday so it is critical to understand what is driving consumer behavior,” said Garry Terrell, section manager, U.S. Market Measurements, P&G. “We believe the continued collaboration with The Nielsen Company and the delivery of Nielsen’s Answers technology platform will enable us to access the data and research we need to drive business-building insights and innovation that both excites and delights our U.S. customers.”
“We are thrilled and honored to be selected to work alongside P&G in the U.S. for the next several years,” said John J. Lewis, president and CEO, Nielsen Consumer Group, North America. “We look forward to providing new and innovative ways to work together. P&G chose Nielsen for our technology capabilities, our deep, rich content, our strong focus on process improvement and productivity and our approach to innovation and client service. We welcome the opportunity to bring our people and capabilities across The Nielsen Company together to deliver on these areas for P&G and add value to our relationship at an unprecedented level.”