Nielsen Debt Offering Price On News of Location-based Measurement Ax


On Wednesday, RBR+TVBR shared details on an effort from Nielsen Holdings plc subsidiaries Nielsen Finance LLC and Nielsen Finance Co. to raise $1 billion in a debt offering.

Guess what? Those subsidiaries priced $1 billion aggregate principal amount of 5.625% senior notes due 2028  and $750 million aggregate principal amount of 5.875% senior notes due 2030, in a private offering.

That news came out minutes after a report that says Nielsen is shutting down its 12-year-old place-based video networks measurement service.

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