Nielsen digs deep on Back to School


Nielsen1A recent study by Nielsen found that, like other “holidays,” Back-to-School season is increasingly influenced by technology…informing how consumers shop and what they buy—with advertisers helping drive the change. Key findings:

Click here to Login & view the full article & read our famous RBR+TVBR observation (Not a member? Join Today!)

Previous articleGeorgia Eagle Media sale closes
Next articleComcast launches “Xfinity On Campus”
Carl has been with RBR-TVBR since 1997 and is currently Managing Director/Senior Editor. Residing in Northern Virginia, he covers the business of broadcasting, advertising, programming, new media and engineering. He’s also done a great deal of interviews for the company and handles our ever-growing stable of bylined columnists.