Friday-Morning Retail Measurement Data, Now From Nielsen


In what it has hailed as “a new industry standard” for U.S. retail measurement, Nielsen on Friday (7/6) launched Friday morning data delivery.

The audience measurement giant says the move illustrates how Nielsen is “keeping in stride with the accelerated pace of today’s business climate.”

It believes the Friday morning data delivery “will provide the earliest read into the retail and consumer goods marketplace, enabling companies to identify and move on market trends, sooner.”

Specifically, Nielsen’s first-to-market launch aims to reduce wait time for weekly retail sales performance data, which industry wide, often carries through the weekend and into the early days of the following week.

“Nielsen’s ability to deliver data on Friday morning grants retail and fast-moving consumer goods (FMCG) companies advanced access to weekly sales performance data reporting on volume, market share, distribution, price and promotion metrics across all Nielsen’s Total U.S. All Outlets Combined (xAOC) channels inclusive of grocery stores, drug stores, mass merchandisers, select dollar stores, select warehouse clubs and military commissaries (DeCA),” it says.

“Nielsen is no stranger to being a driver of progress,” said John Tavolieri, President of U.S. FMCG and Retail and Chief Technology and Operations Officer at Nielsen. We continue to break barriers and today, we transcend the vision of a product by delivering an in-market solution that is stimulating industry change through speed. For our clients, we saw the need to fuel faster decision making, and we are proud to be the first data provider within our industry to bring-to-market our Friday morning data delivery. Now more than ever, speed of data is imperative.  Earlier data delivery leads to faster data-driven actions. For all companies navigating the current dynamic business environment, every day counts.”