In this latest report, Nielsen says that more than 181 million Americans age 12+ older, or 68% of the national population, heard a network radio commercial during an average week. Nielsen RADAR reports estimated audiences to network commercials broadcast by affiliates of the subscribing networks. Note that RADAR audience estimates do not account for listening to all network radio programming.
The RADAR March 2014 survey period demonstrates network radio’s power in reaching a mass audience across all ages. Commercials aired on the 46 measured radio networks reached:
· 68.2% of persons aged 12+ (181.7 million listeners)
· 71.2% of persons aged 18-49 (95.8 million listeners)
· 71.9% of persons aged 25-54 (90.0 million listeners)
The RADAR March 2014 survey period also demonstrates network radio’s extensive reach in the
Top 25 DMAs:
· 70.7% of persons aged 12+ (95.1 million listeners)
· 74.0% of persons aged 18-49 (51.1 million listeners)
· 74.6% of persons aged 25-54 (48.6 million listeners)
The sample size for the RADAR March 2014 Report is 396,031 persons aged 12+.
AdLarge’s ROI Network came in at Number One in the Top 50 Markets with Adults and Females, 18-49 and 25-54, M-F, 5a-8pm.
“This is further affirmation that the top-market-concentrated ROI Network we launched last fall is sustaining its position as the leading RADAR® network in major market critical buying demos,” observed Cathy Csukas, Co-Founder and President, AdLarge Media.
Chief Revenue Officer, AdLarge Media, Don Wachsmith, added, “ROI Network’s performance in the Top 50 markets is what our advertisers and agencies are looking for, particularly when combined with the broad U.S. reach that the Network also delivers.”
The AdLarge ROI Network is Number One in the following key demos in major markets:
Monday-Friday, 5a-8p, Average Audience