One of the largest media companies serving the U.S. Hispanic market has signed a multi-year renewal agreement for Nielsen’s Local Television Measurement.
Publicly traded Entravision Communications Corp. will continue to see TV measurement services for all 56 of its television stations.
The majority of Entravision’s stations are located in 20 of the top 50 Hispanic markets.
Entravision is the largest affiliate group of both the Univision and UniMás Spanish-language television networks.
Under the new agreement, Entravision will continue to have access to Nielsen’s Local TV measurement data and services, including ratings services, Nielsen Local TV View (NLTV) tools and qualitative measurement with Nielsen Scarborough.
Entravision’s U.S. Hispanic market digital platform, Pulpo Media, intends to leverage Nielsen Digital Ad Ratings (DAR) by offering advertisers with accredited metrics for digital impressions. This will allow Pulpo to augment its data-driven platform, Nielsen says.
“Audiences are consuming more content than ever before, whether through our television stations, radio stations, websites or social media,” Entravision COO Jeff Liberman said. “Nielsen provides best-in-class services to help us market to all segments of our audiences, and allow our advertisers to reach sought-after consumers.”
Jeff Wender, Managing Director for Nielsen Local Media, added, “Nielsen is thrilled to renew our relationship with Entravision, providing the measurement and tools necessary to maximize commercial prospects across all platforms, and all audiences. We look forward to working now and into the future on ways to grow the insights and assets necessary to help them accelerate growth and capture incremental ad dollars.”