The goal of an advertisement is to not only get the attention of the audience but to be retained by the audience as well. Here, from Nielsen, are the top ads for the coveted millennial audience.
Nielsen provided lists for millennials in general, along with separate accountings for the Hispanic, African-American and Asian millennial subsets.
A Wendy’s ad for pretzel bacon cheeseburgers did best among all millennials and was also tops for African Americans. Nielsen noted that fast food in general did well with the demographic.
The full article can be accessed at http://www.nielsen.com/us/en/insights/news/2015/tops-of-2014-advertising.html
Here are the lists:
Top ten ads among millennials
1: 338 Wendy’s, pretzel bacon c’burger be with you
2: 300 IHOP, national pancake day
3: 281 Skittles, pet cloud
4: 269 NFL Store, Julie loves the Vikings
5: 263 Papa John’s, Fritos on pizza
6: 263 King.com, Candy Crush Saga
7: 256 Little Caesars, pretzel crust pizza
8: 256 Old Navy, no reservation
9: 256 KFC, pot pies
10: 256 Subway, $3 spicy Italian
Source: Nielsen
Top ten ads among Hispanic millennials
1: 314 Sonic, cheesy bread dogs
2: 307 Little Caesars, pretzel crust pizza
3: 286 Cinnamon Toast Crunch, crazy squares
4: 271 Popeyes, butterfly shrimp
5: 271 Hershey’s, s’mores coming together
6: 264 Sonic, wings as wingman
7: 264 Popeyes, beer can chicken
8: 264 Microsoft, surface v. mac
9: 257 Sonic, honey mustard & Swiss
10: 250 Kraft, grandpa role model
Source: Nielsen
Top ten ads among African American millennials
1: 327 Wendy’s, pretzel bacon c’burger be with yo
2: 300 Sonic, cheesy bread dogs
3: 300 KFC, game night
4: 293 Ford Motors, Ford Fusion challenge
5: 280 Popeyes, butterfly shrimp
6: 273 Sonic, names for shakes
7: 267 Wendy’s, pretzel bacon c’burger all by myself
8: 267 Little Caesars, pretzel crust pizza
9: 267 Smirnoff, in home limo
10: 267 Hershey’s, s’mores coming together
Source: Nielsen
Top ten ads among Asian millennials
1: 311 Sonic, cheesy bread dogs
2: 242 AT&T reading customer’s mind
3: 242 AFLAC, duck yoga
4: 232 Sprint, breaking glass w/scream
5: 232 Windows, Cortana talking to Siri
6: 226 Snickers, Godzilla
7: 226 State Farm, twins Cliff & Chris Paul
8: 221 Hershey’s, s’mores coming together
9: 216 H&R Block, get your billion back
10: 216 Nationwide, burglar replacing items
Source: Nielsen
