Nielsen Online, a service of The Nielsen Company, announced the launch of its new Digital Strategic Services group, focused on leveraging Nielsen’s online data sources to help clients manage their online reputations, grow brand advocacy and leverage Consumer-Generated Media (CGM).
The Digital Strategic Services group, led by CGM expert and Nielsen EVP Pete Blacksaw, provides marketers with the best research available on today’s digital consumer as well as guidance and analysis that translates research into a concrete plan of action, with special attention to burgeoning social media.
