Where OTA TV Is Strongest, And With Whom

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Despite the prevalence of digital technologies rippling through many aspects of our daily lives, an increasing percentage of Americans are embracing over-the-air (OTA) television.


While the 16 million over-the-air homes as of May 2018 paints an overarching national picture, Nielsen has taken a dive into data derived from its panel approach to TV measurement to provide deeper insights into the different types of over-the-air viewers — and where they are most likely to reside.

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