The Evolving ‘OTA’ Home: Top Markets, New Trends

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As of May 2018, some 16 million homes are considered “OTA.” That number is on the rise, and as consumers look for more on-demand and cost-effective options, there’s been a resurgence in this type of TV household.


A new report from Nielsen is designed to “to really grasp this trend” and to understand what OTA homes look like.

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