Nielsen raises some more cash


Its IPO is still languishing, but The Nielsen Company is moving fast to pick up cash from the red-hot bond market. It’s sold another third of a billion bucks of bond in a private placement.

Just a few weeks after selling $750 million of 7.75% senior notes due 2018 (up from an originally planned $500 million) Nielsen announced Friday (10/29) that it was selling another $330 million of the same issue.

By the time the day was done the private placement had been priced at 103% of par.

Nielsen said it plans to use the proceeds to redeem its 10% senior notes due 2014 and 9% senior notes due 2014.