Nielsen reported in its December 2013 RADAR 119 (Radio’s All Dimension Audience Research) Radio Network Ratings that more than 178 million persons 12+ or approximately 68% of this demographic, heard one or more network radio commercials in an average week of the survey period.
RADAR reports estimated audiences to network commercials broadcast by affiliates of the subscribing networks. RADAR audience estimates do not account for listening to all network radio programming.
Here are the Top 5 rankers:
Top 5 Networks Adults 18-49: AdLarge Media ROI, WW Complete FM, CMN Radio Social, Premiere Daytime Youth, Premiere Modern Women
Top 5 Networks Adults 25-54: CMN Radio Social, AdLarge Media ROI, WW Complete FM, Cumulus Family FM, Premiere Modern Women
(Nielsen Audio RADAR December 2013, R119, Daypart Averages, Mon-Sun 5am-12midnight )
The RADAR December 2013 survey period demonstrates network radio’s power in reaching a mass audience in all demographics. Commercials aired on the 46 radio networks measured reached:
• 67.7% of persons aged 12+ (178,423,000 persons)
• 70.6% of persons aged 18-49 (94,683,000 persons)
• 71.3% of persons aged 25-54 (89,193,000 persons)
The RADAR December 2013 survey period also demonstrates network radio’s extensive reach in the Top 25 DMAs:
• 70.5% of persons aged 12+ (92,593,000 persons)
• 73.7% of persons aged 18-49 (50,599,000 persons)
• 74.5% of persons aged 25-54 (48,331,000 persons)
RADAR measures 46 individual radio networks. These networks are operated by AdLarge Media, American Urban Radio Networks, Crystal Media Networks, Cumulus Media Networks, Premiere Radio Networks, United Stations Radio Networks and WestwoodOne.
The sample size for the RADAR December 2013 is 396,013 persons aged 12 and older. The report includes data from all 48 Nielsen PPM markets. The survey period for RADAR 119 covers September 13, 2012, to September 11, 2013.
AdLarge’s Return On Investment (ROI) Network debuted in Nielsen’s RADAR 119 at Number One with Adults and Women, 18-49, and Women, 25-54, Monday-Sunday and Monday-Friday, 5A-8P. As previously reported, top-rated RADAR-measured inventory moved to AdLarge’s ROI Network and now is available exclusively from AdLarge Media. Created for the specific purpose of delivering a return on advertising dollars for clients, the broad-reach ROI Network includes deep concentration in major markets. It made its first appearance in a special tab to RADAR 118.
“We promised our advertisers an expansive network, and the results of AdLarge’s ROI Network debut delivered,” said Cathy Csukas, Co-Founder and President, AdLarge Media. “The robust female showing bolsters our commitment to help advertisers connect with this hard-to-reach demographic that has strong purchasing power.”
“The advertisers and agencies that have invested in AdLarge’s ROI Network are seeing the benefit of their commitment with these compelling results,” noted Don Wachsmith, Chief Revenue Officer, Radio Sales, AdLarge Media.
WestwoodOne announced it was proud to be a part of RADAR’s expanding networks within the audio landscape, after the name change from Dial Global. “Overall growth is positive for the audio category, and for RADAR. Generally, the December RADAR is a non-event because many networks re-configure their lineups and publish special tabs at this time of year, WestwoodOne included,” said Charles Steinhauer, COO of WestwoodOne. “It is exciting to welcome a new company into the RADAR marketplace and to the Network Radio Research Council. We look forward to more diversity in the promotion of network radio audiences.”
