Nielsen reorganizes Adweek Media Group


Some editorial staffers are being pink-slipped as the Adweek Media Group at Nielsen’s publishing division reorganizes to put three titles under a single umbrella. Adweek, Mediaweek and Brandweek will now be coordinated through a combined editorial organization.  

The consolidation move includes the three magazines, their websites and 15 email newsletters. Adweek Media Group insists, though, that while the three will share more content, they will continue to be “separate and distinct media brands.”

Adweek Media Group said some editorial positions will be eliminated and some editorial coverage responsibilities will be reassigned. In all, a company spokesperson told RBR/TVBR that 11 of 65 editorial positions are being eliminated in the reorganization.