Nielsen Says This is How Bubba did it


Bubba ArmyNielsen is going after Todd Clem, aka “Bubba the Love Sponge” hard for allegedly trying to tamper with PPM ratings in the Tampa-St. Pete market.

The audience research firm has filed suit in civil court in Florida, alleging fraud (see our other story.) Nielsen says in the complaint that Clem systemically either contacted multiple panelists himself, or had others do it for him, and paid those panelists.

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