Nielsen Selects Its New CFO


A new CFO is set to start Sept. 10 at Hertz Global Holdings. Who is it? The person who most recently served as CFO of Nielsen.

Now, Nielsen has found its new CFO, and it is going with a Honeywell veteran who has also worked for ITT.

Also effective Sept. 10 is the arrival of David J. Anderson as Nielsen’s CFO. He succeeds Jamere Jackson, who on August 15 tendered his resignation at the nation’s dominant audience measurement and consumer research company.

Anderson will oversee all financial functions and will play an active role in communications with shareholders and analysts.

Nielsen grabs Anderson from Alexion Pharmaceuticals, where he served as CFO “during a period of significant challenge and change for that company,” Nielsen notes.

From 2003-2014, Anderson served as Honeywell International Inc.’s SVP/CFO. Before that, he held the CFO role at ITT Industries Inc. and of Newport News Shipbuilding, where he led the effort to establish the company as a standalone publicly traded entity.

Anderson also spent five years as a divisional CFO at RJR Nabisco. There, he was heavily involved in the company’s cost reduction, M&A, and international expansion efforts—something Nielsen may have an eye on to repair its largely broken finances, weighed down by its Buy-side business; Nielsen’s TV and radio ratings services, in the Watch business, are highly successful and driving the company’s revenue.

Anderson has also held key financial roles at Kraft, and The Quaker Oats Company.

“We are extremely pleased to have Dave join us, especially during this important time for the company,” said Nielsen Executive Chairman James Attwood. “Dave’s deep financial expertise and strategic skills will enable him to make a strong and immediate contribution to Nielsen.”

Nielsen CEO Mitch Barns, who is retiring at year’s end as the company combats its lowest stock values in 7 1/2 years, added, “Dave’s skilled leadership will be a great addition to our management team. In addition, his experience in a variety of industries will be of great support for the company.”