Nielsen has just signed Sunrise Broadcasting of New York: WGNY AM & FM, WTSX-FM and WDLC-AM, in the Newburgh-Middletown market. Nielsen adds Sunrise to its list of radio clients that also includes: Cumulus, Clear Channel, ESPN, Maverick Media, Black Crow (Rocket City Broadcasting).
Lorraine Hadfield, Managing Director, Global Radio Audience Measurement, The Nielsen Company, tells RBR-TVBR: “We are delighted to include Sunrise Broadcasting in our growing list of Nielsen Radio clients. Joerg Klebe [owner] and his team thoroughly evaluated the entire solution and made the decision based on the immediate ROI potential.”
Adds Klebe: “Condensed markets such as the Newburgh-Middletown market have consistently been undersampled and overcharged.”