Nielsen test results coming in March


Don’t look for information from the first Nielsen “sticker diary” US radio ratings test to come out this month after all. That’s now been moved to March. And there’s still no decision on exactly what Nielsen will reveal publicly about the Lexington, KY ratings test.

Nielsen will launch its radio ratings service in 51 markets later this year, with Cumulus Media and Clear Channel Radio as subscribers. The test run in Lexington was run in December – the first-ever use of the “sticker diary” in the US.

Meanwhile, the first sticker diary results in Australia have been delayed. A helpful PR firm (gee, who could they be working for?) sent RBR/TVBR the notice put out by Nielsen’s Sydney office. Instead of delivering the ratings results next Tuesday, February 24, Nielsen said they will be out on Thursday, March 5. The delay was attributed to the processing time required to implement the new methodology and the “extreme weather conditions” in many parts of Australia which delayed field work during the recruitment process.

It has been so hot and dry in Australia that brush fires have so far been blamed for over 200 deaths. So, indeed, there has been some extreme weather.