The Nielsen Company announced its inaugural global brand awareness campaign via a partnership with The NY Times Co., including the first exclusive ad arrangement ever offered for any editorial issue of The NY Times. Nielsen will be the sole advertiser for a special August issue of The NY Times sports magazine, PLAY, which will be dedicated to the 2008 Olympic Games in Beijing. The campaign will also include print, online, radio and mobile as well as targeted newsstands and mailings.
Nielsen was re-branded in 2007 as a reflection of its commitment to creating an integrated, streamlined global organization of marketing and media services. Today, the company is aligning the breadth of its resources to deliver the most complete understanding of global consumers and bring real clarity to today’s complex markets.
The campaign is expected to launch this summer while the special, Nielsen-sponsored, Olympic issue of PLAY will be distributed in the Aug. 3 Sunday edition of The New York Times as well as the International Herald Tribune in Asia. The campaign also includes print ads in The New York Times and in the International Herald Tribune; online banner ads on NYTimes.com and IHT.com; radio spots; and ad support in the mobile PLAY newsletter.
