Nielsen to report for GolTV


The Nielsen Company and GolTV, the 24-hour soccer cable channel, announced an agreement to report program ratings in Nielsen’s U.S. Hispanic cable service, known as the Nielsen Homevideo Index Hispanic (NHIH) Service. This agreement is effective 10/1. GolTV’s ratings will be derived from the Hispanic sub-sample of Nielsen’s National People Meter panel. About 1,300 Hispanic households are included in the Hispanic subsample.  Prior to this, the network was receiving access to quarterly Nielsen Hispanic data for their internal use but was not published to the marketplace. Nielsen announced in late August it was retiring its National Hispanic People Meter (NPMH) panel, a separate Hispanic-only sample established in 1992, and that it would be using the larger National People Meter sample for all national television ratings reporting.