The world has never been more connected, and U.S. audiences have never had as many options to access content as they do these days.
In short, consumers in the U.S. seem like they can’t get enough content, and the possibilities for marketers to reach them, while fragmented, is an opportunity that is just too good to pass on. That’s the key takeaway from the just-released Q1 2018 Nielsen Total Audience Report.
