Nielsen Touts Upgrades To Advanced Audiences Portfolio

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With competitors seeking to nibble away at its television industry measurement dominance and former employee Kelly Abcarian leading the charge at NBCUniversal, Nielsen is working hard to prove to advertisers, marketers and the TV industry that its data remains the gold standard compared to that of other comers.


The unveiling on Tuesday of its “largest and most diverse advanced audiences portfolio to date” is likely central to Nielsen’s grand plan of winning back NBCU, pleasing the TVB and neutralizing new competitors in the process.

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