The Nielsen Company has begun the public beta testing of Hey! Nielsen, an online social network site for a diverse range of pop culture enthusiasts who are eager to make their voices heard to Nielsen clients and other decision-makers in the entertainment industry. Developed with Affinitive, a pioneer in word-of-mouth and social media marketing solutions, Hey! Nielsen could be an effective mechanism for Nielsen to explore and define a wide variety of experimental media and marketing research. Although the site is still under test and development, users will be able to participate in the site’s main functions during this test period.
Members will be able to voice opinions and grade their favorite music, TV show or movie. These ratings and opinions will be available to other members, who can then respond with their own views. They will have profiles and the ability to build a network of "recommenders," or friends, giving like-minded members the ability to share ideas about additional sources of entertainment they might like.
The site, which was open only to Nielsen employees for closed testing over the past few months, is now open to the public at www.heynielsen.com.
Nielsen will also launch ¡Oye! Nielsen, a Spanish-language version of the website in January.