Nielsen Up Slightly On News Of Comscore Meltdown


Comscore thinks it can be a strong competitor to Nielsen in delivering audience metrics to marketers for TV and digital video consumption. With Comscore shares losing a third of their value following the exit of two key C-Suiters, did Nielsen gain on Wall Street?

Sort of.

Nielsen shares gained 61 cents to $24.28 — good for a 2.6% jump — on Monday.

But, gains clearly were seen across the trading day as Comscore shares were sinking, a sign that nervous investors were instead eager to buy in to Nielsen.

That’s a great sign for the latter company, which is in the midst of a strategic review that could involve the sale of its Buy division. The private investment groups suggested as most likely to buy this arm of Nielsen, or take on the whole company, were Blackstone Group and Apollo Group. According to theĀ New York Post, both Blackstone and Apollo are not moving forward with bids.

This sent Nielsen stock sliding over the last two sessions.

With volume at 4.41 million shares on Monday, is Nielsen ripe for a rebound, solely due to Comscore’s woes?