Nielsen Vet Takes Key Audience Research Role At Triton


Digital audio and podcast industry data technology and streaming services provider Triton Digital has a new SVP/Market Development and Strategy for its Audience Research department.

It’s an individual who spent some 22 years at Nielsen.

Taking the role at the E.W. Scripps Company-owned wholly owned subsidiary is Daryl Battaglia.

He arrives after most recently serving as VP/Strategy and Innovation Lead in Nielsen’s Media Analytics arm, and had been with Nielsen since 1997, when he joined as Director of Financial Planning and Analysis.

From 2012-2017, Battaglia served as Nielsen’s VP of Commercial Strategy in its Media Analytics arm. He’s also been VP/GM of Nielsen Tracking Services.

In his new role, Battaglia will grow Triton’s measurement relationships around the world, in addition to innovating its suite of audience measurement products to enhance both their utility and value to the global digital audio and podcast industry.

“Triton Digital has been the global leader in audience measurement since the early days of digital audio,” Battaglia said. “I’m excited to help launch new solutions that enable media companies to make informed programming decisions, and media buyers and sellers to execute advertising campaigns with confidence.”

John Rosso, President of Market Development at Triton, added, “As part of the team behind the world’s leading streaming measurement technology, the innovation that he will drive will undoubtedly benefit the entire audio ecosystem and will continue to fuel the global growth of the industry at large.”