Nielsen Holdings N.V. says that Whiting has decided to retire at end of this calendar year after a 35 year career with the company. Following graduation from Denison University, Whiting joined Nielsen as the first woman hired into the company’s inaugural media management training program. Over more than three decades, Whiting progressed into key leadership roles with wide-ranging responsibilities, such as President and CEO of U.S. media, Chairman of global media measurement and global Executive Vice President. Whiting was appointed to her role as Vice Chair in 2008, leading global client relations, communications, marketing, public and government affairs, corporate social responsibility, and diversity initiatives.
“I want to express my deep appreciation to Susan for her partnership these past seven years and most especially for all she has given Nielsen for more than three decades,” said David Calhoun, CEO, Nielsen.
Whiting has been at the forefront of many firsts during her career. She had a hand in the creation of various research approaches, such as guiding Nielsen through its transitioning to measurement of a multi-channel, multi-screen world, establishing a global media measurement business, and convening representative External Advisory Committees to ensure diverse consumer voices are heard.
“I’ve been very proud to have had the entirety of my professional life spent as a member of the Nielsen family,” said Whiting. “My career at Nielsen has been enriching both because of the wonderful talent of my colleagues but also because of the tremendous changes the media industry has and continues to experience.”