Nielsen: We’re Ready to Go Live Now


Abitron / PPM 360Nielsen says it’s “ready to go live now” with its enhanced Critical Band Encoding Technology.

In a client Webinar on Thursday Nielsen representatives said two markets, Washington, D.C. and Baltimore, will go live with the new PPM enhanced CBET on Monday.

It expects to roll out CBET to the other 46 PPM markets now through early January.

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