Nielsen’s Bubba Tampering Allegations Deepen


Nielsen1Nielsen has added more information to its court filed complaint against Bubba the Love Sponge.

In its original complaint, filed in mid-October in federal court in Florida, the audience research firm alleged Bubba, whose real name is now Bubba Clem, paid a portable People Meter panelist to tamper with Clem’s ratings. Now, Nielsen has provided the court with evidence it says shows more people were involved.

Click here to Login & view the full article & read our famous RBR+TVBR observation (Not a member? Join Today!)