Nielsen’s ¡Gooooool!: Sports Fan Insights Interest


Sports remains a big-dollar business for both broadcast radio and television companies.

Look no further than Entercom and Sinclair Broadcast Group, each of whom have invested heavily in recent months in sports-focused initiatives. Then, there is Vegas Stats & Information Network (VSiN), a company founded by the Musberger family with former CBS Radio President/CEO Dan Mason in a lead role.

With so much riding on sports media’s success, a new global, connected online platform from Nielsen designed to service sports properties, sponsor brands and event organizers could be of high interest for those in the C-Suite all the way down to the sponsorship and sales specialist at a local station.

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