As part of an ongoing initiative “to transform” the technology infrastructure that powers its products and services, Nielsen has migrated its core National Television Audience Measurement processing from traditional on-premise server processing to a cloud-based infrastructure.
Working alongside Amazon Web Services (AWS), this initiative provides Nielsen with abilities to improve scalability, redundancy and reliability, which Nielsen says “has never been more crucial in an industry that has seen the rapid advancement of technical capabilities and innovation.”
Scott N. Brown, Head of Product, TV and Audio at Nielsen, said, “The move to a cloud-based engine is a significant undertaking and underscores Nielsen’s commitment to invest in technology that will benefit our clients and the industry as a whole. Cloud processing allows for greater flexibility and velocity, as we build new and enhance existing products. It will also give us the opportunity to spend more time innovating and less time on managing infrastructure.”